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Ford takes Fiesta upmarket to lift profitability

November 30, 2016 by · Leave a Comment 

Ford wants to raise profitability in Europe by adding higher-margin versions of the Fiesta subcompact, its best-selling regional model, the carmaker's top European executive said. High-volume carmakers such as Ford have for several years been squeezed in a downmarket expansion by luxury rivals including Daimler'…

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Ford takes Fiesta upmarket to lift profitability

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