biggest-brands
The identity crisis that led to Yahoo’s demise
July 26, 2016 by publisher · Leave a Comment
By Jonathan Weber and Jeffrey Dastin SAN FRANCISCO (Reuters) – When senior Yahoo executives gathered at a San Jose hotel for a management retreat in the spring of 2006, there was no outward sign of a company in crisis. The tough days of the dot-com bust were a distant memory, and Yahoo Inc, flush with lucrative advertising deals from the world's biggest brands, was enjoying its run as one of the top dogs in the world's hottest industry. Then they were asked to …