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How to build and protect your business’s online reputation

April 14, 2021 by · Leave a Comment 

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Reputation management has become an integral part of business success. Not only do most customers shop online, but they also read customer reviews before they decide on a purchase. Research similarly suggests that customers trust online content and reviews as they believe that they are unbiased.

Reputation management concentrates on managing and improving how a business is seen online. There are three main aspects of reputation management and they include:

Building your brand

Maintaining your brand

And Handling negative content.

When building a brand, it is important to focus on the needs of the target market plus the industry’s standards. To understand these aspects of a business, look at new developments, your competition, and the company’s goals.

To monitor a business’s reputation, use search engines to examine the first page of a search result. Apps like Google Alerts will send you an email if the company’s name appears in a search result, which can be helpful to identify negative reviews. Negative reviews can hurt a company’s image. To manage reviews many companies use websites such as to detect and respond to customer reviews on one platform. To further reduce the impact of negative reviews a company should invest in training their customer service personnel to confidently handle disgruntled customers.

A brand’s authentic identity begins with the company’s ability to create relatable content that suits its target market. If customers feel that they can trust the brand, they will be more likely to purchase its products and services.

Uploaded content should therefore engage and provide the customer with a solution to a problem or satisfy a need. Engaging the target market by offering stimulating content can encourage the customer to communicate with the company whereby strengthening its relationship with the brand.

Revdex is an online business directory. Revdex’s aim is to improve the connection between consumers and businesses. They provide the customers with an opportunity to browse and post negative complaints and reviews about businesses and they make it easier for their voice to be heard by the companies.

For example you can file complaint against mobile provider or file complaint about travel services.


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