marketing

How to Use SEO Best Practices in your Website Content

Today’s businesses are searching for every possible advantage in order to succeed in this rapidly changing economy. The World Wide Web has made its impact upon the way we all interact and do business and that impact must be monitored for its ever-changing volatile nature.

One of the key aspects of doing business on the Internet is Search Engine Optimization. Suddenly, businesses from Los Angeles to Malaysia have realized the importance of optimizing the text in their website content.

Javier Loya of OTC Global Holdings comments, “Today it’s impossible to build a good brand and marketing strategy without using SEO.”

OTC Global Holdings in Houston, Texas, is the largest independent OTC commodity brokerage in the world and has been quite successful over the years.

In the beginning, website owners were convinced that all you had to do was cram as many keywords into your text as possible and voila! Your website would mysteriously appear on the first page of the major search engines. While keywords are certainly important, one critical piece of information must be remembered: humans will eventually read (or not) your website content.

OTC Global Holdings understands this concept. You must write for people, not search engines. But your content does need those keywords in order to rank well. It’s a careful balance between amazing content and SEO keywords.

Placing keywords into text is an art. In fact, writing is itself an art. Unless you are an experienced writer, then you are probably NOT qualified to write your own website content.

Javier Loya grew up in El Paso, Texas and now lives in Houston, Texas with his wife and two daughters. He the founder and co-CEO of OTC Global Holdings, the largest independent OTC commodity brokerage in the world. He graduated from Columbia University in New York and is a minority owner of the Houston Texans football team.