outweighs-the-risk
Macy’s bets off-price stores within stores will drive traffic
February 24, 2016 by admin · Leave a Comment
(Reuters) – Macy's Inc plans to open Backstage off-price stores within some existing Macy's, betting that the benefit of bringing new customers into stores outweighs the risk of diluting the company brand and undercutting sales of full-price items.
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Macy’s bets off-price stores within stores will drive traffic